Books
Principles of marketing

Philip Kotler · 2016
Best price $10.99 new at eBay · ebook $20.95
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About this book
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
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As of Nov 15, 2026, lowest item prices: new print $10.99 at eBay; ebook $20.95 at Barnes & Noble. Shipping and tax extra.
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Ratings
4.6 of 5 · 23 ratings
Open Library 4.6 (23)
- 5★74%
- 4★17%
- 3★4%
- 2★4%
- 1★0%
Book details
- Author
- Philip Kotler
- Publisher
- Pearson Education, Limited
- Published
- 2016
- Pages
- 700
- Language
- English
- ISBN-13
- 9781292092898
- Categories
- Business
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Principles of marketing price history
Across formats since Nov 9, 2026, recorded prices range from $4.41 to $20.95 over 7 days checked. The current lowest item price, $10.99, is $6.58 above the 30-day low of $4.41.
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Questions about Principles of marketing
- What's the cheapest way to buy Principles of marketing?
- As of Nov 15, 2026, lowest item prices: new print $10.99 at eBay; ebook $20.95 at Barnes & Noble. Shipping and tax extra.
- Is Principles of marketing free at the library?
- You can borrow it free through Libby or Hoopla if your library carries it. We don't track live availability. You can add your library in settings.
- Has the price of Principles of marketing changed?
- Across formats since Nov 9, 2026, recorded prices range from $4.41 to $20.95 over 7 days checked. The current lowest item price, $10.99, is $6.58 above the 30-day low of $4.41.
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