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Principles of marketing

Cover of Principles of marketing

Philip Kotler · 2016

Best price $10.99 new at eBay · ebook $20.95

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About this book

“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”

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Ratings

4.6 of 5 · 23 ratings

Open Library 4.6 (23)

  • 5★74%
  • 4★17%
  • 3★4%
  • 2★4%
  • 1★0%

Book details

Publisher
Pearson Education, Limited
Published
2016
Pages
700
Language
English
ISBN-13
9781292092898
Categories
Business

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Principles of marketing price history

Across formats since Nov 9, 2026, recorded prices range from $4.41 to $20.95 over 7 days checked. The current lowest item price, $10.99, is $6.58 above the 30-day low of $4.41.

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Best price per format over timePrint new: 2026-11-15 $4.41; Print used: 2026-11-09 $20.00, 2026-11-10 $20.00, 2026-11-11 $20.00, 2026-11-12 $20.00, 2026-11-13 $20.00, 2026-11-14 $20.00; Ebook: 2026-11-15 $20.95$20.95$4.41

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Questions about Principles of marketing

What's the cheapest way to buy Principles of marketing?
As of Nov 15, 2026, lowest item prices: new print $10.99 at eBay; ebook $20.95 at Barnes & Noble. Shipping and tax extra.
Is Principles of marketing free at the library?
You can borrow it free through Libby or Hoopla if your library carries it. We don't track live availability. You can add your library in settings.
Has the price of Principles of marketing changed?
Across formats since Nov 9, 2026, recorded prices range from $4.41 to $20.95 over 7 days checked. The current lowest item price, $10.99, is $6.58 above the 30-day low of $4.41.

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